You've written out a long wish list with a broad range of expertises that cannot possibly exist in a single human. The first thing you want them to do is to make numerous critical business decisions, to the point you've got to ask yourself if you're still the leader in this picture?

You know you're onto a good thing, but the worst move. you could make is choking that potential by not giving it the best chance it has to grow.

Delay this hire for at least 3 months. You're about to make an expensive and easily avoidable mistake. I bet you're thinking a full or partial rebrand might be on the cards. Maybe you're the new CEO. But a rebrand won't make you clearer, it'll just make the gaps in your strategy more expensive.

Companies making a role description for someone with executive decision making power that can't articulate their position, doesn't know with enough clarity what their position is. They could be a very successful organistation, but don't fully get how and why. And, are definitely not certain that this success is the most success available to them.

It's not the brand teams job to invent the future of your business. They can only give you the best match for what you're already doing. Positioning is a strategic discipline that lives and breathes designing the best way forward.

In seconds, with just a few penetrative questions Mel will reflect to you clarity and insight on your organisation that has never occurred to you before. Without a strong position, read on to see where you'll be this time next year.

You didn't delay hiring that talented marketer... and your investment? It didn't pay off.

The problem is even the most talented marketer or brand creative can only provide the most exciting match for the business decisions you've made. It's an amplifier.

Positioning points you in the direction, marketing then runs down that path. Your team have been running in a direction that doesn't have the capacity to realise your vision. It's likely as demoralising for them as it is for you. (Likely why 46% of marketing leads report feeling uncertain about how to do their job...)

Unrealised vision and wasted potential have the same cause. Tweaking the surface without getting to the heart of what's going on, and therefore prioritising the wrong thing.

Your brand's room temperature because it's never been near the fire. That fire is resonance and it's the #1 predictor of high return on not just ad spend but acquisition success period. Resonance. It is the altar I bow to. The single most important thing I deliver.

The longer you wait to fix your positioning, the louder every activity you do has to shout. And it's already hella noisy out there.

With Reimaginers you have a chance to create an excellent business, and use your new brand to actually arrive in the place you've been trying to reach.