Resources
Reimagining Brand Archetypes
I shudder whenever I hear someone say brand archetypes even though it's one of the most valuable, simple, and effective business and brand strategy tools available. Why? I've seen what resources...
Reimagining Brand Archetypes
I shudder whenever I hear someone say brand archetypes even though it's one of the most valuable, simple, and effective business and brand strategy tools available. Why? I've seen what resources...
Everything That's Free
A list of everything that's free is my goal for this page. This list will keep getting bigger! You know those loot bags in games that store limitless treasure and items?...
Everything That's Free
A list of everything that's free is my goal for this page. This list will keep getting bigger! You know those loot bags in games that store limitless treasure and items?...
Why Does Creativity Matter?
"Through my work I’ve come to realise that where analysis closes doors, creativity opens new ones." – Melissa Pepers. In this video I recap my talking points from the Australian...
Why Does Creativity Matter?
"Through my work I’ve come to realise that where analysis closes doors, creativity opens new ones." – Melissa Pepers. In this video I recap my talking points from the Australian...
How Do I Know If I Have A Good Idea?
If there is one question that should be asked about any business idea, it is: "Is this idea good?" – a simple question that rarely has a simple answer. Understanding what ideas...
How Do I Know If I Have A Good Idea?
If there is one question that should be asked about any business idea, it is: "Is this idea good?" – a simple question that rarely has a simple answer. Understanding what ideas...
Designing Desire
Ever wondered why some products suddenly seem to be everywhere? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science at play when it's your brand on everyone's...
Designing Desire
Ever wondered why some products suddenly seem to be everywhere? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science at play when it's your brand on everyone's...
Planning Hype
How do you create demand for a product before it is launched? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science behind a successful launch campaign. ...
Planning Hype
How do you create demand for a product before it is launched? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science behind a successful launch campaign. ...