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Resources
Everything That's Free
A list of everything that's free is my goal for this page. This list will keep getting bigger! You know those loot bags in games that store limitless treasure and items?...
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What Fortune Telling Can Teach Us About Strategy
In uncertain times, what I want to know are possibilities for the future and what pathways will lead me there. The problem with creating new futures is that the status...
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What I Learned Leveling Up My Own Business
AKA: How I make life more juicy! One year ago, a very pregnant me had her nausea subside and energy return. Fuelled by the looming, unimaginable change on the horizon...
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Why Does Creativity Matter?
"Through my work I’ve come to realise that where analysis closes doors, creativity opens new ones." – Melissa Pepers.  In this video I recap my talking points from the Australian...
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Why The Ethical Marketing Movement Is Dangerous
When I first saw the Ethical Marketing movement, my heart soared. Seconds later it dropped through my body.  “They’ve got it wrong, and everyone is going to believe it.”...
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Grow Your Business Online
If there's a hot topic at the moment it has to be growing your business online. đź’ˇ I was thrilled to hang with Lauren Kress, The Business Scientist on her...
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How Do I Know If I Have A Good Idea?
If there is one question that should be asked about any business idea, it is: "Is your idea good?" – a simple question that rarely has a simple answer. Understanding what...
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Designing Desire
Ever wondered why some products suddenly seem to be everywhere? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science at play when it is your brand on...
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