Menu Club™ turns an ordinary menu item into a golden revenue opportunity. Our imaginative brands bring back the fun, excitement and great experiences that are why people love talking about food.

  • Developed by an expert in global food trends, consumer behaviour and brand strategy. Why? So you can grab new opportunities from everywhere in the world.

  • High cost of living has your customers choosing to cook more and eat out less. We bring excitement and personality to make your menu worth leaving home for.

  • Most venues can't afford Main Street rent. Join brands that attract customers from all over to make your venue the most sought-after destination in town.

  • Enjoy the rewards of great marketing, PR and social media without paying $5,000 a month for an agency or the chore of countless hours doing it yourself.

  • Lead the movement, don't follow the crowd. By participating at the start of fun new trends you ride the top of the wave and get the biggest bang for buck.

  • Convenient isn't good enough. Transform pedestrian into obsession and unleash your potential with a God-tier meal that gets everyone talking.
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We are ambitious and shoot for the moon every time. We don't always get all the way to the moon, but we do always have lots of fun. This practice has served us well and gotten small venues results like these:

Frequently Asked Questions

Can you help us develop our exclusive twist on your branded meal?

Yes! We know that you're busy and part of your current challenge is coming up with wow-factor meals for ever-changing tastes. Our experts in menu development, menu engineering, behavioural psychology, branding, and food trends are here to support you. The best news is that access to this knowledge to support you is already included in Menu Club™!

We're a food company, is there a way we can get involved?

Yes! We have created magic at the intersection of CPG and foodservice. We have several ways that you can put your product at the heart of incredible new food trends. Your brand elevated with foodservice is a far more intimate way to connect with your customer than sitting on the retail shelf AND it offers far more effective ways of enticing your customer than the grocery pressure of relentless price slashing.

I'm a food influencer, could I monetise my following this way?

Yes! We know it's hard to make a living being a food influencer, and believe that your work is part of a healthy foodservice future. Imagine profiting from your own custom range of meals, available across Australia?

Will you ever turn your brands into a bricks and mortar venue?

Yes! It's something we're thinking of. Our plan for this is to establish a joint venture with someone who can handle the operations side of our unique business model.

It's crucial for us that this benefits the hospitality industry. Our vision is the venue isn't too close to any of our existing stockists (think airport, international location etc.) and features the top 5 meals of that brand. The plan is those top 5 venues would be revenue sharing from the profits of our stores. One of our favourite sayings is "a rising tide lifts all boats" and that's how we like to grow.

So I pay you to put food I cook on my menu?

Yes! And here's why not doing so is leaving money on the table.

We are not the predictable meals you were going to make. We are a catalyst that pushed you to be your best, and the product you make because of us will be the hardest working part of your menu. Our promoted brands put real bums on your seats.

What happens if other venues who aren't a Reimaginers customer start copying us?

Copycats and competition are a sure sign that we are onto something and they will happen. In this way they end up growing the trend by attracting more customers to it. The one's that benefit most from that are the first movers – i.e. our participating venues.

This is a benefit to innovation as it pushes us all to get creative and drive the quality and wow-factor to create something special. Only our customers are getting promoted as well as being associated with the reputation of the Menu Club™. We also think about how to make our brands defensible (harder to copy) as part of the brand development process.

By us creating the trend in this official way we significantly reduce how many people jump on the bandwagon compared to a standard TikTok food trend where you can easily end up just another one of a million. Which is actually what your meals already are, if you think about it.

What's the wildest food trend you've ever seen?

Opium-laced meals in North East Asia, making them illegal but genuinely addictive. That's the only thing we would call "too far".

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