Resources

How do you create demand for a product before it is launched? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science behind a successful launch campaign.    ...

How do Futurists see what's coming before it has arrived? Partially, it's by subscribing to feeds and resources known for being the first to discover new and potential trends. I have...

There is a part of business models that I've nicknamed your Gumball Machine because it's a set-and-forget revenue earner that gives customers a sweet little taste of what you do. I want to...

I want you to think about a traffic light and give yourself a colour rating based on how well you think you understand and can reach The Millennial Customer. Red...

In this video our founder Melissa reveals the secrets of DARE – our effective system of Business Design, so that you can begin applying it to your own business. This methodology...