Resources
Reimagining Brand Archetypes
I shudder whenever I hear someone say brand archetypes even though it's one of the most valuable, simple, and effective business and brand strategy tools available. Why? I've seen what...
Reimagining Brand Archetypes
I shudder whenever I hear someone say brand archetypes even though it's one of the most valuable, simple, and effective business and brand strategy tools available. Why? I've seen what...
Everything That's Free
A list of everything that's free is my goal for this page. This list will keep getting bigger! You know those loot bags in games that store limitless treasure and...
Everything That's Free
A list of everything that's free is my goal for this page. This list will keep getting bigger! You know those loot bags in games that store limitless treasure and...
Why Does Creativity Matter?
"Through my work I’ve come to realise that where analysis closes doors, creativity opens new ones." – Melissa Pepers. In this video I recap my talking points from...
Why Does Creativity Matter?
"Through my work I’ve come to realise that where analysis closes doors, creativity opens new ones." – Melissa Pepers. In this video I recap my talking points from...
Would I Know If I Have A Bad Position?
If there is one question that should be asked about any business decision, it is: "Is this direction best for us?" – a simple question that rarely has a simple...
Would I Know If I Have A Bad Position?
If there is one question that should be asked about any business decision, it is: "Is this direction best for us?" – a simple question that rarely has a simple...
Designing Desire
Ever wondered why some products suddenly seem to be everywhere? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science at play when it's your brand on everyone's...
Designing Desire
Ever wondered why some products suddenly seem to be everywhere? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science at play when it's your brand on everyone's...
Planning Hype
How do you create demand for a product before it is launched? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science behind a successful launch campaign. If you...
Planning Hype
How do you create demand for a product before it is launched? Reimaginers founder Melissa Pepers joins Julian Cole of Strategy Finishing School to explore the behavioural science behind a successful launch campaign. If you...